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SkyTouch Digital Signage

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What Digital Signage ?

 

SkyTouch Digital Signage is a dynamic content display system which is used to broadcast information using a combination of digital signage software and hardware. It is becoming a popular visual medium to reach consumers across various locations and time zones. With the help of this technology, information can be transferred using electronic signs, LCD's, LED's, Plasma screens, scrolling message boards etc. Initially, it was associated with high costs, but today, it has become more accessible to businesses and has proven to generate an excellent return on investment. Presentation of content in a wide range of formats and lower costs gives it an edge over the traditional static methods of advertising. This method follows the principle of installing screens, attracting attention and increasing sales and productivity.

Communication channels can be improved with the help of this digital signage technology. Its benefits are becoming obvious to people worldwide and it is one of the fastest growing marketing channels. This technology influences a customer's behavior by attracting consumers to products, creating brand awareness and influencing their decisions. The result of using dynamic digital signage is the ability to increase sales using real time announcements and promotions while maintaining cost efficiency.

A digital signage system is a network of electronic devices that are controlled remotely from a central location. Digital signage solutions make it easier to add, remove or edit content. It makes the content information dynamic and is therefore replacing traditional static print signs and billboards. Electronic devices which work on this technology can transmit information using digital signage software and can be used to manage any type of display. This format is easy to integrate into existing networks.


Digital signage is becoming a popular medium to reach people across various geographical locations. This form of advertising is creating a revolution in media and information industries. It is no longer the exclusive domain of high end retailers and is the latest choice of marketers. This technology is now penetrating stations, airports, hospitals, hotels, corporate boardrooms, cinemas as well as amusement parks and is working its way into mass as well as high end advertising. It is the future of out of home advertising and is being adopted globally.

signage diagram

 

Figure: Digital Signage structure

 

Where Can Digital Signage be Used?

Digital signage can be used wherever there is a need to communicate to individuals or large groups of people. Wherever there is static signage, there is potential to replace it with digital signage. Digital signage installations are becoming more and more evident in:


Corporate Environments – Often used in lobbies to communicate with visitors and customers, or employee areas for human resources and corporate communications, digital signage can provide the right message to the right audience at the right time. In manufacturing environments, performance metrics, current production requirements and education materials can be delivered to production areas for quality assurance purposes.

Public Venues – Auditoriums, hotels, transportation venues, outdoor billboards and sports stadiums are common venues for digital signage. Providing customers with current schedules, way finding directions, or real time information such as news, weather, sports and advertising can be informative to patrons and visitors.

Retail Environments – For timely advertising and impulse decision influencing at the point of purchase, digital signage provides a more compelling message. Many retailers and advertisers are seeing the advantages of in-store digital signage over traditional print and television buys. They are reaching their target audience and viewers are captive – they can’t change the channel. Retailers can dynamically change the content being displayed based on factors like inventory levels, margins, time of day, POS data etc.

Operations Centers and Call Centers – Mission critical statistics and data can be displayed in real time keeping personnel informed of your system status. Internal messaging can be included with the content allowing updates from multiple participants.

 

Two Screens Show Different Content

Two Screens Show Identical Content

Two Screens Show Extended Content

s1

s2

s3

SkyTouch digital signage player media player can control two screens and present different content on these screens. It is the best choice for users who need to install two screens which are close to each other for different purposes.

One SkyTouch digital signage player media player can control two screens and present the same content on these screens. It is the best solution for users who need to show identical promotions on double-sided screens for viewers coming from opposite directions.

The uniqueness of SkyTouch digital signage player media player lies in its great flexibility to stretch content across two screens. It is the best digital signage solution for users who need to create related, continuous visual effects and promotions between two screens.

 

What is SkyTouch Digital Signage Software (STDSS):

 

STDSS is a Windows based broadcast software for creation of digital media aimed at broadcast and digital signage systems.

STDSS can be used for

 

• Internal information in companies, organizations or authorities.

• Advertising, on buses, trains and airports, in stores or malls.

• Public information in hotels, hospitals, railroads stations, towns, exhibitions and museums.

• And much more…

STDSS lets you create, distribute and playback information all using the same system which makes STDSS ideal for central information distribution to multiple destination

SkyTouch Digital Signage Software is a unified design and networking environment that is used to create digital signage applications. SkyTouch Digital Signage combines the latest versions of our professional digital signage software.

Create Content

With STDSS broadcast manager you create your playlist by adding different objects and effects using drag and drop Objects can be of almost any type including video, images, text and web.

Distribute to remote players

With STDSS it is easy to create a digital media network of connected players in stores, public locations or in office buildings. Presentation are scheduled and uploaded to an FTP server or a shared network folder.

Stand alone playback

To play your presentations 24/7 using another computer at local or remote locations you can use SkyTouch Digital Signage Software. SkyTouch Digital Signage Software enables play back of layered presentations. If used in a SkyTouch Digital Signage Software system SkyTouch Digital Signage